1.
What is Risk Based Lending?
2.
Won't our higher risk members resent the
higher interest rate?
3.
If we issue higher risk loans, how can you
say that we can reduce risk?
4.
What do you mean that your system ensures
fairness. We’re always fair!?
5.
How can you properly evaluate a loan
application in a few minutes?
6.
How will this program help me monitor loan
trends and performance?
7.
How could this program increase my credit
union’s profitability?
8.
How do I "customize" this system?
9.
What do you mean that this is a “complete
solution”?
10.
Why is your selling price so low?
11. Is this the same package as "The
Complete Solution for Credit Unions"?
12.
What is your "365 Day Risk Free Trial
Offer"
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1.
What is Risk Based Lending?
Simply
stated: Risk based lending allows the credit
union to charge different members—different loan
rates—thereby more closely matching the
anticipated risk with an appropriate
interest rate.
It does not
mean that the credit union suddenly opens the doors to higher
delinquencies and write-offs. Nor does it mean that certain members are
penalized. The opposite is true.
Risk-based, or
tiered-rate lending, helps you to identify, isolate, and then manage the
different types of risk within your loan portfolio. If you choose to
take on additional risk, it becomes "managed risk" rather than "circumstantial
risk".
As far as
penalizing members -- take a look at the “make-up” of your current loan
portfolio. Chances are high that it consists primarily of your
“middle-of-the-road” average member. Although this may represent the
majority of your membership base, your one-rate
program fails to serve a significant portion of
your members -- at both ends of the risk spectrum.
- Your low risk
members have earned the right to the lowest possible rates—yet
your higher than warranted one-rate policy encourages them to shop
elsewhere.
-
Your higher risk members, on the other hand,
are denied credit due to your need to control loan default and
write-offs. They are forced to go elsewhere for their borrowing
needs—usually to high interest finance companies.
Risk based lending
allows you to assign an appropriate interest rate to all tier levels --
thereby providing each tier group the best possible service.
2.
Won't our higher risk members resent the
higher interest rate?
Not at
all, in fact some of your strongest supporters
will come from the higher risk members. Why?
As mentioned in the above question, in the past,
you probably had to disapprove many of their
loan requests in order to limit the risk of loan
default—it’s one of the major drawbacks of a
one-rate loan program.
A properly implemented
risk based lending program solves this problem by allowing you to assign
risk adjusted rates to each risk category. You are now better
able to serve the borrowing needs of a larger segment of your
membership—including your higher risk members—at rates that are much
lower than the rates many of those members had to pay at finance
companies.
3.
If we issue higher risk loans, how
can you say that we can reduce risk?
When I
first thought about risk based lending, I got stuck on the “risk” part
of risk based lending. Upon additional research, however, I realized
that I could gradually extend my lending base parameters —with
less over-all risk to the entire loan portfolio. How? By having
the tools in place to better identify and manage default risk.
And that is the key to risk based lending— any
additional risk that you accept becomes managed risk — rather
than circumstantial risk.
This program provides
the tools that help you identify and quantify default risk
and then establish specific guidelines to manage and monitor
that risk. Any time you find better ways to manage risk—you have the
ability to reduce it.
4.
What do you mean that your system insures
fairness. We’re always fair!?
I’m sure
you are—but if you had to—could you prove it? This system standardizes
the evaluation process and ensures that every loan applicant receives
the same unbiased evaluation. When there is an occasion for the loan
officer to over-ride the matrix scores (within board guidelines), s/he
will have clear and specific documented reasons.
Which program
would you rather explain and defend? One that relies on the subjective
past decisions of a loan officer, or, a program with clearly defined
written guidelines and uses an external, professionally developed
national risk score.
5.
How can you properly evaluate a loan
application in a few minutes?
Once you pull a credit report, it only takes a few
minutes to complete the three-step evaluation process. All parameters
are clearly defined and easily plotted on the matrix. Actually, I find
that I can complete most evaluations in under a minute—with results that
are far superior to previous evaluation methods. Exception approvals may
take a little longer but are still much quicker than conventional
subjective decision-making methods.
6.
How will this program help me monitor loan
trends and performance?
Each loan is
quickly recorded in the "Loan Officer Log",
which also serves as your spreadsheet program
data base. Periodically, you transfer this data
to your software spreadsheet program (Excel,
Lotus, etc) and then easily analyze the data to
identify: approval rates; branch/loan officer
activity; tier-rate risk analysis, etc. Plus,
the Loan Officer Log" becomes a complete
underwriting record for your annual Supervisory
Committee Audit and NCUA Examination.
7.
How could this program increase my credit
union’s profitability?
There are basically two ways to increase
profits—you either increase income or decrease
expenses.
-
Loan income will grow as you expand your loan
portfolio to include a larger segment of your membership base (from
both ends of the risk spectrum).
-
Expenses will decline through: increased efficiency
and productivity; reduced allowance for loan loss requirements; and
better management and control of default risk (charge-offs).
- If you do choose to issue higher
risk loans, the increased income should more than offset any
increase in charge-offs or allowance for loan loss transfers. But as
stated earlier, you decide when, how, and where to adjust your
current risk levels.
8.
How would I customize this system?
This program uses a three-step
evaluation process. Although the risk tiers
should remain relatively constant (since they
have been thoroughly researched and tested) –
you may modify or "customize" any of the steps
in order to ensure conformity to your credit
union's specific objectives, underwriting
requirements, and risk tolerance levels. Each
step is fully explained in the program manual—as
well as how to adjust each level to meet your
objectives. Essentially, I provide the
foundation and then together we build the
program step-by-step – by selecting different
options. Plus, as you become more comfortable
with the program, you will be able to
“fine-tune” each risk tier in order to optimized
results for your credit union.
9.
What do you mean in your literature that this is a “complete
solution”?
First of
all—it is complete. Everything you need
is in the package. It includes the background
information, a board of director’s proposal, the
policy manual inserts, the matrix forms, risk
based parameters worksheets, loan officer log,
and a sample membership payroll stuffer. All
you need to do is select the risk score from
your credit bureau and you’re ready to go. You
can start with my suggested guidelines or easily
customize the tier levels for your own unique
membership—it’s that simple.
Second of all—it is a solution. This
program not only addresses the problem that we
all face with single-rate lending—it also
provides a solution. How many times have you
walked into a “hot topic” seminar with great
expectations—only to leave empty handed. The
speaker was entertaining—but where were the
solutions? Many times, it actually feels like
you paid a hefty admission price to attend a
multi-hour infomercial that was disguised as an
educational seminar.
This program won’t do
that. It provides solid, tested solutions—in black and white—at a
fraction of the cost of those seminars. And, unlike those seminars—if
you're not completely satisfied—you get your purchase price cheerfully
refunded—with no strings attached.
10.
Why is your selling price so low?
The price
is low for several reasons:
-
The first reason is due to my low “overhead”.
There is no rent, staff, travel expenses, or fancy promotional items
for you to pay for (through higher prices). I’m providing a proven
system—at an extremely reasonable price.
-
The second reason is that my research turned
me into an advocate for “tiered-rate” lending – I believe that it is
quickly becoming a necessity for credit unions and will eventually
become the standard. My goal is to keep the price so low that
“cost” never becomes a factor against offering risk based lending at
your credit union. As this program grows and evolves, the price
will increase. But for now, you have a chance to get in on the
"ground floor" and an incredible price.
-
The third reason involves my future endeavors.
Over the next few years, I plan to offer several additional credit
union management and marketing programs that provide “practical
working solutions” to common credit union problems. If I can get
this package into your hands now—and prove to you how well it
works—then you should be more receptive to my future offerings.
Well, at least that’s the theory.
At the very least, I
wanted to remove as many obstacles as possible when considering a risk
based lending program – starting with the price. (Then, I
removed the risk with the unconditional 365 Day Risk Free Trial
Offer)
11. Is this the same
package as "The Complete Solution for Credit
Unions"?
Yes, it is. I changed the name because of the word
"Complete" -- only because it implies a "finished" product. This
package is not complete in that it will continue to grow and evolve
along with social changes and the risk scoring environment.
It is "complete" in that it provides everything you need to implement a
successful risk based lending program at your credit union. However it
will never be "finished” -- as new enhancements, on-going research, and
updated revisions guarantee that this package will remain a "work in
progress". Basically, since this package was developed specifically for
credit unions, I simplified the name to "The Credit Union Solution".
12.
What is your "365 Day Risk Free Trial
Offer"?
I'm so certain that you will see this program as
one of your credit union's best investments that I
am making the following unconditional guarantee:
"Take
a full year--365 days--to evaluate this program.
If, for any reason, you are not completely
satisfied -- Simply return it to me for a prompt,
hassle-free, courteous refund of your purchase
price".
That's
it - No
strings - No hassles
Still
have doubts about Risk Based Lending?
In 1997, CUNA published the results of the "Credit Union Executive's
1997 Risk Based Lending Survey Report" (CUNA Supply stock #20430).
According to their findings, the top 6 reasons for not offering a risk
based lending program were..
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