www.RiskBasedLending.com

Discover the many "hidden benefits" of
risk based lending as you put its full power
to work in your credit union.

Dear Fellow Credit Union Manager,

According to CUNA’s 2005-2006 Credit Union Lending Survey, just over one-half of the responding credit unions (53%) are now using risk based lending.  That is great news and represents a tremendous increase over just a few years ago.

The bad news, however, is that the remaining 47% of the surveyed credit unions still have not discovered the benefits of this amazing lending tool.  In addition, many credit unions that do have risk based lending programs are only performing risk based "pricing", which means that they're also missing many of its important benefits. And yes - there is a difference between these two terms. 

In a nut shell, risk based "pricing" is simply "tiered-rate pricing" -- where we assign different interest rates to different pre-determined risk levels.  Risk based "lending", on the other hand, begins with risk based pricing, but then elevates your entire loan program to a whole new level.  A level that unlocks the many "hidden benefits" that begin after you grade the paper.  A level that helps you manage your entire loan portfolio -- like never before --  with greater clarity, confidence, and control.

"Risk Based Lender -- The Credit Union Solution” is a proven system that quickly teaches you how to become a proficient and confident risk based lender. 
 
You will learn the what, why, and how of risk based lending.  From there, we will build the foundation of your risk based lending program with the easy step-by-step setup. 

Next, you customize the program to conform to your own credit union's goals and objectives. The manual contains a variety of underwriting options.  I discuss the pros and cons of each option and then you choose which to include and which to reject. This is not a one-size-fits-all package.  You remain in complete control of the program and adapt it to your lending style -- as you see fit.

Finally, we move beyond risk based pricing and discover how to use simple analytical tools to unlock the wealth of information that lies beyond the letter grade.  Tools that help you gain new insight into your loan portfolio -- as if it were 3-dimensional.  Tools that help you become a proactive lender, with the ability to identify and adjust to changing internal and external variables or trends.  Tools that help you monitor and control default risk, as you significantly boost profitability and member service.

Use the 100% risk-free trial offer to discover for yourself why this package has become the top-selling risk based lending package in the credit union industry.

Sincerely,

David R. Miller
President, Risk Based Lender, LLC

P.S. I also invite you to join the 257+ credit unions (to date) that have discovered why "Risk Based Lender - The Credit Union Solution is, without a doubt, a solid...

Win-Win-Win-Win for your credit union:

Your members win because this program helps you:

• Serve a larger segment of your membership:
  Now you can break through the barriers of single rate lending and say
  "Yes" to more loan requests from your members.
   
• Offer your low-risk members the rates they deserve:
  They've proven their credit worthiness and have earned the best possible rates.  Now you can offer the rates that will bring their low-risk business back through your credit union's doors.
   
• Provide faster service to all your members:
  Streamlined evaluation procedures and clear-cut guidelines means faster service for everyone.
   
• Approve more loans for many (not all) of your higher-risk members.
  "Tiered-rate" lending allows you to approve more of those "borderline loans" that were previously denied.
   

Your Board wins because they have the ability to:

• Improve member service and boost good-will:
  Faster loan processing and more approvals means happier members.
   
• Increase profitability while you reduce loan default risk:
  More approvals means more income and a better bottom line.  Plus, managed risk means less delinquencies and loan default.
   
• Insure complete accuracy and fairness:
  Reduce subjective decision errors with clear-cut lending guidelines.
   
• Better monitor loan trends and loan officer performance:
  The simple, but effective tools, included with this package provide a wealth of information that increases performance and efficiency.

 
Your Staff wins because you will be able to:
 

• Reduce staff workload:
  as you effectively boost morale, productivity, and job satisfaction.
   
• Increase loan officer efficiency:
  Your loan officers will process more loans -- in less time -- with greater efficiency.
   
• Reduce Loan Officer Stress:
  Clearly defined and established underwriting parameters reduces the stress associated with subjective/judgmental decision making.
   

And, You win because this "hard-copy" solution includes:

• Step-by-step set-up instructions:
  The transition is easy with detailed step-by-step set-up instructions. 
   
• Multiple set-up options:
  You have the ability to customize the program to complement your credit union's unique goals and objectives.
   
• Complete staff procedural training and guidelines:
  Staff training is a breeze with the detailed explanations and guidelines. 
   
• Board of Directors Proposal:
  A complete and detailed board proposal on disk (Microsoft Word format) for easy customization.
   
• Risk Based Lending Policy:
  Also included on a floppy disk in Microsoft Word format for easy modification.
   
• Loan Officer Log:
  NCUA Examiners and Supervisory Committee Auditors appreciate this simple yet highly effective tool.  It also serves as the data source for all trend analysis and revalidation studies.
   
• Unlimited Free Support:
  You're never left out on a limb with an unresolved issue. If you ever have a question or concern, a solution is only a phone call (or email) away.
   
• Client's Only Section:
  Keep up to date with the latest downloadable revisions and news about risk based lending.  
   
• 100% 365 day "Risk Free Guarantee":
  Take a full 365 days to evaluate the program -- if you are not completely satisfied - simply return it for a prompt, hassle-free refund of your purchase  price). That's it -- no strings -- no gimmicks -- no risk -- and no hassles.
   

The Credit Union Solution
This lending system was developed specifically for credit unions – by a current credit union CEO\Manager  -- with over 31 years experience in credit union lending and management. Although the program is based on the latest research by industry experts in credit evaluation, its foundation is firmly built on the credit union philosophy.

The blended "Dual-Risk Score” Solution
Unlike other risk based lending programs that focus only on the risk of "delinquency default", this program uses a "blended" dual-risk score matrix that measures both delinquency and bankruptcy default risk. 
 
Just as a braid is stronger than a single strand, this matrix was designed to be stronger (more predictive) than the sum of its individual scores.  To accomplish this, each tier level was tested, adjusted, and then blended into a cohesive matrix.  This "blending" resulted in a risk assessment matrix that was stronger than the use a single risk score or the use of two unblended risk scores. 
Although I recommend the use of two risk scores, you do have the option to set-up the program using only one risk score.

The Simple Solution
If you're like most credit union managers, you wear many “different hats” within the organization -- which means you need simple, straight forward solutions -- that are effective yet easy to implement.  I’m a firm believer in the “KISS” principle and this program reflects that belief.  Follow the simple step-by-step guidelines and your transition will be smooth and problem free.

The Flexible Solution
This package has built-in flexibility that allows you to “mold” the program to meet your own credit union’s own lending objectives and guidelines.  The manual takes you step-by-step through the setup options and procedures.  When different options are available, I discuss the pros and cons of each – and then you choose the option that best meets your credit union's goals and objectives.  That means that you stay in complete control of every facet of this program. 

• You determine your credit union's risk tolerance levels and establish the appropriate parameters within those levels.
   

• You draw your own “line in the sand” to separate acceptable from unacceptable risk levels (automatic denials).
   

• You choose what to do with your current under-writing guidelines and how or if you wish to incorporate them into this program.
   

• You decide when and if you want to modify the underwriting parameters in order to meet short-term goals, address changing economic conditions, and/or realign your loan portfolio composition. 

The "Hardcopy" Solution
This system is not a software program.  It doesn't need to be.  It's a simple, straight-forward, highly effective lending system that can be fully customized.
It's a journey that we take together with step-by-step instructions and guidelines.  You will quickly learn how to become a "risk based lender" -- rather than simply a software user.  As the system continues to evolve, there may be add-on software modules -- but those add-ons will be options -- not a requirement.
If you currently use an automated system, you should be able to incorporate the lending parameters into that system (depends on the system).

The Cost Effective Solution
This package sells for a small fraction of the price of competing single-rate risk based lending programs.  For less than the cost of attending a seminar that tells you why you should be involved in risk based lending -- you can own the most complete package on the market -- risk free.

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 and/or this credit union package?   
 
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